About Bykea:

With a mission to simplify affordable transport, logistics and payments, Bykea is a Pakistan based app offering motorbike transport, deliveries, commerce and payment matchmaking services on its marketplace platform. Following the vision of empowering millions to connect, communicate and trade, Bykea now provides utility to over 2 million registered users in Karachi, Lahore and Rawalpindi.

About the Position:

The incumbent must have a strong understanding of Marketing Channels, Programmatic Media Planning, Digital Advertising (facebook, google Publishers) and DSPs.

This position will be tasked with the following main objectives:

  • Digital Marketing for User Acquisition
  • Digital Marketing for User Retention
  • Optimization of Digital Spend
  • Cross-channel Customer Attribution and Health Analysis

What are we looking for:

  • Bachelors/Masters degree preferably in Marketing/Business/Communication/Design
  • Preferred 2+ years experience in Performance Marketing
  • Experience in working collaboratively with cross functional teams/scaled startups.
  • An Entrepreneurial Spirit: To live and breathe the business.
  • Curiosity: To have a passionate approach towards consumer behavior and leveraging it continuously to fulfill business objectives.
  • An Analytical and Adaptive Work Style (that includes) :
    a. Data Driven Decisions
    b. Constant Evolution of the Customer Retention Framework
  • Values (aligned with):
    a. Empathy for the Mass Market
    b. Bykea’s Core Values
  • Management Style (focused on):
    a. Velocity in Implementation.
    b. Focused on Continuous Learning and Improvement

What is in there for you?

Turbocharge Learning and Growth

  • A chance to hop on a steep learning curve where there is continual challenge to add to your sense of responsibility and efficiency
  • The avenue to expand a high potential product and closely monitor its impactful assimilation in empowering masses around you
  • A career progression into the leaders of tomorrow
  • A holistic exposure with upskilling in various functions of the business

Adept Team and Leadership

  • The opportunity to work in direct lines with the leadership team
  • A “listened to” role with the autonomy to pitch innovative and unconventional ideas
  • A platform to build your personality on core values of empathy, ownership, simplifying and continuous learning

Transparent and Rewarding Culture

  • A lucrative compensation package with benefits
  • A performance based, transparent and accountable review process
  • A flexible working environment with an agile and a super enthusiastic team